What goes on an actors website? As an actor it’s important to showcase yourself and your image. Your brand is one of the most important things you can establish online and you can do so much to improve that brand by putting the right content on your website.
When a casting director or anyone else is looking you up this is what they will be looking for:
Your headshot is your calling card. Make sure yours is front and centre. Casting Directors will recognise you most often by your headshot, so you need to make sure that it’s readily visible on your web page.
It is completely fine to have more than one headshot on your web page. You should however, have one recognisable shot that you use for all your social media. Put it on your front page. You could also put it in your website header to be visible on every page.
Resume / CV
Depending on where you’re working, it’s called a resume, CV, credits etc. Keep your resume simple and avoid too many details. The most important stuff can be split up into just a few columns. Don’t bog every listing down with too much information, just list the important bits.
Keep your information in columns. Here is a good suggested layout of columns.
- Title column - A title column could list the title of the production.
- Details column - A details column should be kept brief and could include your role, location or the director. Perhaps there was a famous actor/choreographer involved that would be good to list. Don’t put too much, put what’s most important so the information won’t get lost.
- Production type - Is it a film, commericial, musical?
- Year - Optional. When was the production?
On Site Your Art you can easily update your online CV by entering in the details into text fields and clicking and dragging to change the order. You can also upload a PDF resume that casting directors or agents can download to print out. Try to keep your files as PDF’s instead of word documents because PDF’s cannot be edited and not everyone has access to Microsoft Word.
It is also important to list your special skills, accreditations, accents, languages etc. You can list your height, vocal range etc. Having this information listed makes you more searchable. You never know, perhaps one day someone will be googling for a “horse riding tenor with long hair” and that’s you. Lucky you included it on your web page right?
Images are very important. People want to know what you look like. With an images page you can show your range, you can show different looks and you can show your talents. Perhaps you also are trained in Stage fighting? Put up some photo’s of your fights. If you look good with a beard, put it up. Having a gallery can help you showcase those things that just one headshot cannot.
Try not to put too much in your gallery. Casting directors are not going to spend hours going through hundred’s of photos so keep the best stuff easy to find and at the top.
On Site Your Art it’s easy to add multiple gallery pages. Perhaps you have modelling pictures that you want to keep separate from your performing pictures. This is very simple. You can also sort your pages into multiple sections. Change the order by clicking and dragging.
Showreels are great. Have a video page to show what type of stuff you can do. There is lots of great information out there for putting together a showreel. Put your showreel front and centre of your video page. Keep your showreel short as casting directors won’t spend hours watching you. A few minutes is more than enough. They have lots of other people they are looking out for as well!
With a Site Your Art website you can easily add as many video’s to your web page as you want by using youtube or vimeo. Just enter the youtube or vimeo link and it’s easily embedded on your web page. Having your video’s listed on youtube is also helpful because the more places that link to your site on the internet, the higher your ranking in google.
Bio / About page
Who are you? You should have a short bio on your page. Talk about who you are. Skills can be included here. You can put some interesting facts about yourself. Write about what makes you unique from all the other people out there. This is also a good place to include extra keywords that you would like to be searchable by.
There is conflicting information about writing about yourself in third person or first person. Some Casting Directors prefer it one way and some another so there is no best way to do it. Whichever you pick make sure you are consistent.
News / Blog
A news section or blog is a fantastic addition to your site because it keeps people up to date with what you are doing and visitors can see that you are staying active. Not only this, keeping your website updated helps with your ranking in search engines.
Casting Directors like to see that you are actively doing things. Even if they only visit your website once, they will be able to tell if you are active when there is recent content posted there.
Link to your social media
If you are on Facebook, Instagram or Twitter (and you should be as many places as you can be) then make sure people can find you via your website. More followers on every platform is more opportunities to be seen.
On Site Your Art you can enter the links to your different social media and it will appear as an icon on your page.
This is so important and it’s s shame that it has to be included but funnily enough it can sometimes be forgotten. You could have the best website ever but if people don’t know how to contact you then your site is a waste of space. Don’t forget to list your contact details.
Did you know that up to 60% of web browsing is done on a mobile phone? This means your site must be mobile-friendly. If you are in an audition and someone see’s your resume with a link at the top, they will most likely pull it up on their mobile phone. Site Your Art webstes are automatically mobile friendly.
Site Your Art
Site Your Art is designed for actors to easily set up their own websites. Each of the above features are already thought of. All you have to do is enter your information.
If you are not using Site Your Art, you can sign up for a free trial. Once you are ready, it’s super cheap to keep online (it costs less than a t-shirt), can be set up quickly and easily with no hassles and little technical knowledge.
Some performers have been able to set up their websites in as little as 30 minutes. If you haven’t already, try it now for free.